Vital Choice is a trusted source for fast home delivery of the world’s finest wild seafood and organic fare, harvested from healthy, well-managed wild fisheries and farms.
We back that claim with our 100% Guarantee, if you’re not delighted, we’ll gladly replace or refund your purchase!
We capture the fresh-caught quality of fine, sustainably harvested Alaskan salmon and other Alaskan and northwest Pacific seafood by cleaning and flash-freezing it within hours of harvest.
The fisheries that supply most of our seafood are certified sustainable by MSC (look for their blue logo) or the State of Alaska, or are widely considered sustainable.
And to further support lives of health and sustainability, Vital Choice offers selected Organic, Natural, and Kosher foods, picked for their superior nutritional and culinary qualities.
Certified Purity: By nature, our wild fish and shellfish are free of hazardous levels of contaminants, as you can see in our revealing mercury chart. Also see our Purity page.
Top Quality: Our seafood will always be the very best quality available … a promise supported by our many testimonials, and backed by our 100% Satisfaction Guarantee.